Key Questions to Include in a Reader Survey:
A broad range of issues and topics that can be addressed in a reader survey. For a study intended to support advertising sales, the following questions which are of particular interest to potential advertisers are typically included.
Industry-specific magazines read, which they read first, and which they value most.
Respondent's involvement in purchasing decisions.
Time spent reading publication, number of times it is picked up, and what is done with it after finishing.
Actions taken after reading ads or articles in publication.
Number of pass-along readers.
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