A Reader Profile Study examines characteristics, demographics, reading habits, interests, needs, and buying influence of the readers of your publication.

Puts you in touch with the interests and attitudes of your readers.
Substantiates the value of a publication's circulation base as an advertising vehicle.
Provides you with a definition of readers' responsibilities and their business/professional/industry involvement.
Serves as the basis for a feature article or series of articles for your publications.

A typical reader profile study is four to six pages long, and mailed to 1,000 subscribers. We recommend a dollar bill incentive to increase response rate. Advance postcards and follow-up mailings to non-respondents are available options.

Turnaround time is 6-8 weeks from questionnaire approval to delivery of final results.

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