An Advertising Readership Study is a value-added incentive to advertisers, and can help you to increase sales.  It provides advertisers with valuable information on readership and the impact of their advertising, substantiates the value of magazine to current and prospective advertisers, and demonstrates effectiveness of individual advertisements.

Timed to coincide with a selected issue of your publication, an Advertising Readership Study examines:

advertising recall and readership
attitudes toward individual ads
passalong readership
readership duplication
purchasing involvement and activities
job function

For the typical Advertising Readership Study, Lewis and Clark Research mails a four page questionnaire with a brand-new dollar bill incentive to a representative sample of readers, preceded one week earlier by an alert postcard asking recipient to retain the current issue.  Two months after the issue date, you will receive 100 copies of the study results printed as an attractive report ready for your sales staff to distribute to advertisers.

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